optiMize 2025 Holiday Gift Guide
opti-Gift givers guide
As the holiday season approaches once again, find the perfect gifts for your favorite people with the help of optiMize! Many of these local, student-led businesses offer the perfect gifts for your loved ones. Here are a few products, that will take the stress out of gift-shopping and leave even the most eager of wrapping-paper-rippers smiling.
GONANAS
A woman-owned business, founded by two University of Michigan students, sells vegan, gluten-free, and allergen-friendly banana bread mixes.
Check out their website
Perfect for… bakers, foodies, and anyone with dietary restrictions
CREADE
This supplement, which combines creatine and protein, improves daily wellness for people looking to improve their health by giving their bodies and minds a powerful, empowering boost.
See what products they have on their website.
Perfect for…fitness lovers, athletes, or anyone seeking a simple wellness boost
MADANI COFEE
Owned by a Palestinian entrepreneur, this coffee business donates its profits to support the Palestinian cause, with owner Madani taking orders through Instagram and delivering directly to customers at the University of Michigan.
Learn more about their products on their Instagram.
Perfect for… coffee lovers, campus students, and supporters of small businesses and social causes
HUMAN NETWORK JOURNAL
The Human Network uses storytelling to foster community and encourage mental health positivity. They encourage people to write their own stories and contribute to the growth of a more unified community.
Check out their website for more information.
Perfect for… journalers, creatives, and mental health advocates
MO.EST
Provides comfy cotton outer layers and a protected satin lining for non-slip satin-lined hijab headwear. These caps, which come in three styles—tube cap, ninja, and tie-back—as well as in black, white, or nude, are made to help preserve hair.
Head to their website to learn more.
Perfect for…hijabi women and anyone looking for comfortable, protective under-scarves
REVOLIN
Each paddle is hand-assembled, engineered, and built to satisfy exacting quality standards in coastal Michigan. The brand, which is proudly manufactured in the USA, offers dependable performance with each stroke.
See their website to browse their products.
Perfect for… pickleball players, beginners, and eco-minded athletes
REFUGEE GARDEN